At the beginning of the pandemic, Ride It Out was PeopleForBikes’ cooperative industry campaign to inspire people to embrace bike riding during these challenging times with the help of Ride Spot
. As tens of thousands of Americans turned to their bicycles, we developed turn-key social media assets, valuable information, a webinar and other tools
for bike businesses to help their customers embrace bicycling and #RideItOut.
As summer rolled around, we transitioned into our Joy of Riding
campaign. With the bike boom in full swing and COVID-19 still restricting most people’s daily routines, we recognized that many riders were getting on their bicycles for the very first time, or for the first time in a long while. With the help of Ride Spot
, PeopleForBikes’ navigation app and online platform built to break down the barriers to cycling, we helped these new riders rediscover the joy of bicycling and get on their bikes as a healthy, socially distanced activity the whole family could enjoy.
Stay on the lookout for future Ride Spot campaigns to help keep your customers riding in the coming months.